Racehorse Management Program Helps to Keep Horse Owners Organized

Especially for those at the top of the sport, trainers can have well over 100 horses in their care at one time. It's certainly a lot to keep track of, with many stabling their runners at multiple tracks at one time. A growing number of racing outfits are now relying on modern technology to keep track of everything that comes along with running a stable. 

SARATOGA SPRINGS, N.Y. -- The wife of a 20 year Hall of Fame trainer, Tracy Attfield quickly learned the details needed, big and small, to keep track of each horse.

"Everything from the horse and what goes on with the horse with medication, blacksmiths, foal papers, cogging papers and certifications,” said Attfield, TLore founder and owner.

She said that doesn't even include the data and licensing for each employee and owner, which is all necessary to keep horses eligible to race.

"It's just never ending panics in your stomach, so my idea was to put it all together in one place and make it a little less stressful and a little more organized,” said Attfield.

What she came up with is TLore.

"T Lore is a racehorse management program and it is Internet-based. It keeps track of all of the millions of things that you have to do when you are running a racing stable,” said Attfield.

Attifield said it basically replaces all of our spreadsheets, sticky notes and phone calls.

Trainer Graham Motion and his wife Anita were among the first clients when Attfield launched from her home base of Florida back in 2002.

"The fact that Tracey was able to kind of custom make it, that was a huge plus for us,” said Graham Motion, Trainer.

"It's a massive, massive amount of information that goes in here. It is absolutely incredible,” said Anita Motion, Herringswell Stables.

Either from desktop or mobile app, the Motions and other clients can enter everything in their database and quickly send it out to employees and owners.

"It's also something our owners have access to if we want them to. I put a note on there once a week that they can refer to, what their horse is doing in that particular week, which is very helpful for them,” said Motion.

Attfield's biggest challenge early was drumming up business in a centuries old sport where many are set in their ways.

"It was slow getting in and it still is to get people on board, it's not always that easy to get technology with horse people,” said Attfield.

With a client list that now includes many top trainers, owners and syndicates; she's carving her own niche.

"It is a great transition; I feel like I have a whole other life but I really enjoy it,” said Attfield.

 

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