Moo Plans, A College Meal Plan Like No Other

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ALBANY, N.Y. -- Food at the dining hall isn't always the most popular part of the college experience. Just ask University at Albany grad Wesley Sherow.

"The meal plans in my school were sub-par, in my opinion. A lot of people agreed with me," Sherow said.

Instead of just complaining, Sherow did something about it. His solution: skip the dining hall altogether.

"Instead of having it on campus, eating the food on campus, they'd be having local restaurants cater the food," he said.

With the help of University at Albany's Blackstone Entrepreneurship Program, Sherow created Moo Plans, an alternative to the college meal plan at around the same cost.

Moo Plans features dozens of local and national chain restaurants, and the food comes right to the student's dorm room or apartment.

"Restaurants are really eager to get into this space," Sherow said. "It's a market they didn't have any access to before and kind of opening the doors to colleges as a potential client for these restaurants."

Moo Plans comes in weekly, monthly and semester-long subscriptions. It's currently serving students at UAlbany, SUNY Polytechnic, and the College of Saint Rose in the Albany area. It recently started working with students at Stony Brook University in Long Island and it's in negotiations with Queens College, one of the largest colleges in the New York City area.

Sherow said his goal isn't to hurt the college dining experience, but enhance it.

"It gives on-campus an incentive to be really great and serve great food and it gives the local business owners a share of the market which is currently engulfed by giant catering companies. All of this revenue that goes out of the town to these large catering companies can instead stay in the area," said Sherow.

Sherow said Moo Plans is expected to expand into new areas the near future and keep more college students happy and full.

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