Sara Evans, Eddie Money Highlight Spiedie Fest

With the 33rd annual Spiedie Fest and Balloon Rally right around the corner, we now who will be headlining this year's concerts. The festival will be highlighted by Kellie Pickler, Sara Evans and Eddie Money, among a few others. And if that wasn't enough to boost attendance, our Vince Briga tells us about another push to bring in more people.

BINGHAMTON, N.Y. -- With the 33rd annual Spiedie Fest and Balloon Rally right around the corner, we're learning the headline acts for this year's concerts.

Sara Evans, Kellie Pickler, longtime Styx frontman Dennis Deyoung and Eddie Money will be taking the stage in August.

Along with the concerts, the festival features balloon launches, games for children, crafts, and of course, spiedies from local vendors. The three-day event brings in more than 100,000 people, and officials say attendance has been on the rise in the past few years.

To boost that, they’ve enlisted the help of local web design company FreshySites and the app CommiKey.

"I think that's going to help us draw in that younger generation that hasn't been to Spiedie Fest and say 'hey, let's go, let's have some fun, let's go to a concert, let's go on some rides, let's see what they've got going on there and spend some time here,' " said FreshySites Operating Manager Kelsey Moore.

Spiedie Fest kicks off with free admission on Friday, August 4 and runs through Sunday, Aug. 6.

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